The Management of Dirty Dan's Diaper Service Is Concerned About

question 40

Multiple Choice

The management of Dirty Dan's Diaper Service is concerned about their choice of advertising media in the Madison,WI area.They aren't sure if advertising placed in the local newspaper is reaching their target market.A research project is launched with the objective of determining the relationship between newspaper readership and use of cotton diapers.What type of research design is most appropriate for this project?

• A)Descriptive design
• B)Exploratory design
• C)Relational design
• D)Causal design
• E)Advertising design

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Definitions:

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