Which Statistical Technique Should You Use When You Are Attempting

question 79

Multiple Choice

Which statistical technique should you use when you are attempting to answer the question: "Is there a significant relationship between the customers' disposable income (measured in dollars) and their repeat-buying behavior (measured by the number of rebuys in a twelve-month period) ?"

• A) Multiple regression analysis
• B) Chi-Square test
• C) Simple regression analysis
• D) Pearson correlation coefficient
• E) None of the above.

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Definitions:

Brand Image

The unique set of associations target customers or stakeholders make with a brand.

Brand Recall

The ability of consumers to remember a brand spontaneously without being exposed to any prompts.

Manufacturer Brands

Brands that are owned by the company that manufactures the products under that brand, as opposed to brands owned by retailers or sellers (private label brands).

Store Brands

Products that are branded by retailers and sold only in their own stores, often positioned as cost-effective alternatives to national brands.