Which of the Following Is TRUE

question 8

Multiple Choice

Which of the following is TRUE?

• A)A marketing information system is a set of procedures and methods for the regular planned collection,analysis,and presentation of information for use in making marketing decisions.
• B)The primary difference between traditional marketing research and marketing intelligence is that the intelligence system is computer-based while the research project is a written survey.
• C)The emphasis in traditional marketing research is on continuously monitoring normal business activities such as sales,market share,and product positioning through a series of recurring research steps.
• D)The rapid growth of databases,on-line informational services,and DSS systems will eventually replace the traditional project approach to market research.
• E)One of the major benefits of an MIS system is that it generates information in a single report format that is useful for most managers.

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Definitions:

Return Requirements

The minimum expected rate of return on an investment, dictating the level of risk investors are willing to accept.

Variable Life

A form of permanent life insurance where the cash value and death benefit can vary based on the performance of investments chosen by the policyholder.

Cash Value

The amount available in cash upon the cancellation of an insurance policy before it becomes payable upon death or maturity.

Passive Core

An investment strategy focusing on long-term, low-cost investments such as index funds, forming the "core" of a portfolio around which more active investments might rotate.