Which of the Following Is TRUE

question 39

Multiple Choice

Which of the following is TRUE?

• A)The most fundamental criterion in designing a marketing information system is an accurate,objective assessment of each manager's decision-making responsibilities,capabilities,and style.
• B)The proper way to define what information is to be provided by a marketing information system is to ask each manager what information he or she would like to have and then go about designing a system to provide that information.
• C)In a marketing information system it is important that data files be aggregated as much as possible so as to prevent the manager from being inundated with too many bits and pieces of information.
• D)Both a and b are true.
• E)All of the above are true.

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Definitions:

Operant Conditioning

A method of learning that uses rewards and punishments to achieve desired behaviors.

Pavlovian Conditioning

A type of learning in which an unconditioned stimulus (such as food) that naturally produces an unconditioned response (such as salivation) is associated with a conditioned stimulus (such as a bell), leading to a conditioned response.

Animal Misbehavior

Actions by animals that are not in line with the expected or trained behaviors, often seen as problematic.

Flavor Aversion

A learned avoidance of a particular food or taste because it has been associated with an unpleasant or nauseating experience.