The First Step in Designing a Marketing Information System Is

question 58

Multiple Choice

The first step in designing a Marketing Information System is

• A)collecting as much data as possible.
• B)determining which decision makers will use the system.
• C)selecting the computer hardware needed for the system.
• D)identifying possible sources of the necessary data.
• E)hiring a special design team to put the system together.

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Definitions:

Defense Mechanisms

Psychological strategies used unconsciously by individuals to protect themselves from anxiety and to manage emotional conflict and external stressors.

Lymph Tissue

A vital part of the immune system, made up of organs and cells that produce, store, and carry cells that fight infection.

Preoperational

Referring to Piaget's stage of cognitive development in children aged 2-7, characterized by symbolic thinking and difficulty understanding others' perspectives.

Secondary Circular Reaction

A stage in Piaget's theory of cognitive development where infants (4-8 months) repeat actions to get desired outcomes, showing the beginning of intentional behavior.