A Coordinated Collection of Data,systems,tools,and Techniques with Supporting Software and Hardware

question 30

Multiple Choice

A coordinated collection of data,systems,tools,and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and environment and turns it into a basis for marketing action is a(n)

• A)Marketing Information System.
• B)Action Development Program.
• C)Marketing Planning System.
• D)Decision Support System.
• E)Strategic Planning System.