A Coordinated Collection of Data,systems,tools,and Techniques with Supporting Software and Hardware

question 30

Multiple Choice

A coordinated collection of data,systems,tools,and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and environment and turns it into a basis for marketing action is a(n)

• A)Marketing Information System.
• B)Action Development Program.
• C)Marketing Planning System.
• D)Decision Support System.
• E)Strategic Planning System.

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Definitions:

Succession Plan

A plan for how a firm’s leadership transition and related financial matters will be handled.

Ownership Transfer

The legal process of transferring the title of property, assets, or business from one entity or individual to another.

Firm's Leadership

The individuals at the top of an organization who are responsible for setting strategic directions, making major decisions, and inspiring employees towards achieving corporate goals.

Family Businesses

Enterprises owned and often operated by members of the same family, typically passing leadership from one generation to the next.