The Daily World Newspaper Has an Advanced Decision Support System

question 43

Multiple Choice

The Daily World newspaper has an advanced decision support system that tracks the addresses of all subscribers.Using this database,the manager plans to manipulate the information to determine which areas of town should be targeted for potential customers.Such ____ will help the manager gain a better understanding of an important marketing issue for The Daily World.

• A)ratios
• B)groupings
• C)procedures
• D)models
• E)planning

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Definitions:

Iron Ore

A rock or mineral from which iron can be extracted for commercial use, typically the primary input in steelmaking.

Sourcing Decision

The process of selecting suppliers to provide goods or services needed by a business.

Supply Chain

The sequence of processes involved in the production and distribution of a commodity, from raw materials to delivery of the finished product to the consumer.

Lower Tariffs

Reducing taxes or duties to be paid on imported goods, usually to encourage international trade.