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Exhibit 19.3 Use the information below to answer the questions.
A major car manufacturer was interested in whether its midsize car was selling consistently in two markets with respect to the annual income of the car purchasers.500 new car buyers in Chicago and Miami were surveyed.In Chicago the following pattern was observed: Among those surveyed in Miami,20 earned under $20,000;70 earned between $20,000 and $30,000;265 earned between $30,000 and $40,000;125 earned between $40,000 and $50,000;and 20 earned more than $50,000.
Refer to Exhibit 19.3.Using the data provided,the calculated value of c2 =
Conversion Effect
When minority influence brings about a sudden and dramatic internal and private change in the attitudes of a majority.
Moscovici
Refers to Serge Moscovici, a French social psychologist known for his work on social influence and the theory of social representations.
Private Change
Alterations in personal beliefs, attitudes, or behaviors that are influenced by internal factors or personal reflection, not necessarily observable by others.
Attitudes
Mental states or leanings toward objects, people, or events, reflecting evaluations or feelings.
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