The One-Tailed Test Is Commonly Used in Marketing Research Because

question 69

Multiple Choice

The one-tailed test is commonly used in marketing research because

• A)there is typically some hypothesized or preferred direction to the outcome.
• B)it is more powerful statistically than the two-tailed alternative.
• C)it is easier to calculate than the two-tailed alternative.
• D)Both a and b.
• E)a,b,and c.

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Definitions:

Homogenous

Consisting of parts or elements that are all the same or similar in nature.

Cultural Evolution

The process by which societies and cultures change over time through mechanisms such as innovation, transmission, and selection.

Cultural Transmission

The process through which cultural beliefs, practices, and values are passed down from one generation to the next.

Cultural Diffusion

The dissemination of social practices and cultural values from one community to another.