Which of These Sampling Frames Is Most Likely to Produce

question 66

Multiple Choice

Which of these sampling frames is most likely to produce the largest noncoverage bias problem?

• A)Declared marketing majors in the School of Business
• B)The metropolitan area telephone book
• C)A department store's charge account customers
• D)Heads of households in the graduate student apartment complex
• E)Clients of an insurance office

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Definitions:

Units Sold

The total number of individual items sold during a specified time period.

Units Received

Refers to the number of individual items or quantities of a product delivered to a recipient as part of a shipment or order.

Beginning Inventory

The worth of products ready to be sold at the beginning of a financial period.

Net Sales

The revenue generated from goods or services sold by a company after deducting returns, allowances, and discounts.