A Researcher Divides the Population of the Purchasers of Brand

question 10

Multiple Choice

A researcher divides the population of the purchasers of Brand X into heavy and light users. He then chooses a random sample independently from each group. This is an example of______________sampling.

• A) nonprobability
• B) random
• C) judgmental
• D) stratified
• E) quota

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Definitions:

Unlimited Liability

Unlimited liability means that the owners of a business are personally responsible for the entire amount of debt and obligations of the business, potentially risking their personal assets.