The Most Common Approach Taken by Marketing Researchers to Measure

question 53

Multiple Choice

The most common approach taken by marketing researchers to measure attitudes is

• A)self-report measures.
• B)physiological reaction.
• C)indirect techniques.
• D)direct observation of attitude-related behavior.
• E)performance of objective tasks.

---

Definitions:

Market Revolution

The Market Revolution was a period of radical changes in the United States economy in the 19th century, characterized by the expansion of markets, innovations in transportation and communication, and shifts in labor practices.

Transportation

The movement of people or goods from one place to another using various modes such as vehicles, trains, ships, or airplanes.

Communication

The process of exchanging information, ideas, feelings, and messages between individuals or groups, through various modes such as speech, writing, or signals.

Workingmen's Parties

Early political groups in the United States, active in the 1820s and 1830s, that advocated for the rights and interests of working-class men, including calls for shorter workdays and the abolition of debtor prisons.