When Using the Semantic-Differential Technique,researchers

question 30

Multiple Choice

When using the semantic-differential technique,researchers

• A)watch for observable responses from subjects.
• B)ask subjects to memorize facts for future recall.
• C)utilize word-association and sentence completion tests.
• D)generate a list of bipolar adjectives or phrases.
• E)calculate a total score for each subject by averaging the scores across items.

---

Definitions:

Information And Expertise

The combination of data, facts, and informed skill or knowledge in a particular area.

Personal Charisma

Refers to an individual's magnetic charm or appeal that naturally attracts and influences others.

Position

The role or job someone holds within an organization, or an individual’s stance or viewpoint on a particular issue.

Control Of Inside Information

The regulation and management of sensitive information that is not publicly available and is held within an organization or a select group.