The Stapel Scale

question 49

Multiple Choice

The Stapel scale

• A)requires that adjectives or descriptive phrases be treated separately instead of simultaneously as bipolar pairs.
• B)frees the researcher from the need for item analysis.
• C)differs from the semantic differential in one characteristic only,10 scale positions are employed to capture the responses rather than the 7 positions of the semantic differential scale.
• D)is the most popular scale used in marketing,primarily because it combines the advantages of the semantic differential and Likert scales.
• E)None of the above.

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