Comparative Rating Scales

question 3

Multiple Choice

Comparative rating scales

• A)Differ from graphic and itemized scales in that judgments are made independently with comparative scales.
• B)Allow for the evaluation of favorability of individual objects.
• C)Are typically better than graphic or itemized rating scales in eliminating halo effects.
• D)Both a and b.
• E)a,b,and c.

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Definitions:

Sources

The origins or providers of information, items, or energy.

Central Route

In the context of persuasion, a method of processing that involves careful and thoughtful consideration of the arguments and content of a message.

Persuasion

The process of influencing someone's beliefs, attitudes, or behaviors through argument, reasoning, or appeal.

Gas Mileage

A measure of how many miles a vehicle can travel on one gallon of fuel; also known as fuel efficiency.