The Most Common Approach Taken by Marketing Researchers to Measure

question 53

Multiple Choice

The most common approach taken by marketing researchers to measure attitudes is

• A)self-report measures.
• B)physiological reaction.
• C)indirect techniques.
• D)direct observation of attitude-related behavior.
• E)performance of objective tasks.

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Definitions:

Organized Category

A systematic arrangement of elements or entities into defined classes or groups based on set criteria.

Flexibility

The ability to adapt to new, different, or changing requirements and situations.

Descent

The tracing of lineage or ancestry through generations, often considered a principle for social organization.

Central Person

An individual who plays a pivotal or core role within a group, network, or organization, often influencing decisions and outcomes.