What Type of Scale Is the Following? Indicate Your Overall

question 51

Multiple Choice

What type of scale is the following? Indicate your overall opinion about Dell computers by circling one of the following categories:

• A)Stapel scale
• B)Likert scale
• C)Temperature scale
• D)Graphic-rating scale
• E)Itemized rating scale

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Definitions:

Stereotype

A widely held but fixed and oversimplified image or idea of a particular type of person or thing.

Physical Appearance

The outward characteristics or look of a person or object, including features such as shape, color, and form.

Social Schemas

Mental structures that organize our knowledge and assumptions about the social world and influence how we process social information.

Subjective

Based on or influenced by personal feelings, tastes, or opinions.