Which of the Following Statements About Likert Summated-Ratings Scales Is

question 32

Multiple Choice

Which of the following statements about Likert summated-ratings scales is FALSE?

• A)The Likert scale is one of the most widely used attitude-scaling techniques in marketing research.
• B)The subject indicates his or her degree of agreement or disagreement with each statement.
• C)Researchers anchor only the endpoints of the scale.
• D)A total score for each subject can be calculated by adding or averaging the scores across items.
• E)Subjects can indicate the intensity of their feelings.

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Definitions:

Marginal Cost

The change in total cost that arises when the quantity produced is incremented by one unit.

Total Variable Cost

The sum of all costs that vary with output level, including costs of labor, materials, and other inputs that change with the level of production.

Average Variable Cost

The variable cost per unit of output, computed by dividing total variable costs by the quantity of output produced.

Total Fixed Costs

The overall total of expenditures that remain steady, unaffected by how much is produced or outputted.