When Students of a Marketing Research Course Are Asked to Allocate

question 41

Multiple Choice

When students of a marketing research course are asked to allocate one hundred points among four members of the group to represent the effort put forth by each member,this is an example of what type of scale?

• A)Comparative rating scale
• B)Semantic-differential scale
• C)Constant-sum scale
• D)Stapel scale
• E)Likert scale

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Definitions:

Tax Rate

The scale at which the government levies taxes on the financial gains of individuals or corporations.

Face Value

The nominal value printed on a bond or other financial instrument; it is the amount paid to the holder at maturity, though the market value can differ.

Weighted Average Cost of Capital (WACC)

The rate that a company is expected to pay on average to all its security holders to finance its assets, a key factor in capital budgeting decisions.

Cost of Equity

The return that investors expect for investing in a company's equity, representing the compensation for the risk taken.