Jimmy Is Filling Out a Store Satisfaction Survey

question 12

Multiple Choice

Jimmy is filling out a store satisfaction survey.Although Jimmy has extremely positive feelings about the check-out services,he's not completely satisfied with the store location.As Jimmy answers the questions,his response about the checkout service is highly positive,and as he continues to fill in the survey,he notices that his assessment of store location is somewhat higher than what he would normally give.This carryover judgment is an example of

• A)composite measures.
• B)the halo effect.
• C)a global measure.
• D)motherhood attribution.
• E)a comparative rating.

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Definitions:

Excess Capacity

A situation where a firm is operating below its maximum output capacity, indicating resources are not being used efficiently.

Monopolistic Competition

A market structure characterized by many sellers offering differentiated products, with some degree of market power.

Vacancy Rate

The percentage of all available units in a housing development or commercial property that are unoccupied or not rented at a given time.

Marginal Cost

Represents the cost incurred by producing one additional unit of a product or service.