The Zero Scale Value Found When Measuring Marketing Variables Typically

question 48

Multiple Choice

The zero scale value found when measuring marketing variables typically represents

• A) the ordinal nature of the variable.
• B) an absolute lack of an attribute.
• C) the logical existence of a natural zero point.
• D) a point of absolute zero magnitude.
• E) a point of indifference to which the value zero is arbitrarily attached.

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Kingsley Davis

An American sociologist and demographer well-known for his work on population theory and the study of family structure and urban development.

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An influential sociologist known for his work on social change and the functions of labor in modern societies.

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