The First Step in Developing a Measure of Marketing Constructs

question 54

Multiple Choice

The first step in developing a measure of marketing constructs is to

• A) generate sample items.
• B) purify the measure.
• C) assess validity.
• D) specify the domain of the construct.
• E) collect data.

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Definitions:

Internal Locus

A psychological term indicating that individuals believe they have control over the events and outcomes in their lives.

External Locus

An external locus of control refers to the belief that external forces, rather than personal actions, have the major influence on one’s life events and outcomes.

Positive Social Ties

Relationships with others that provide support, comfort, and beneficial interactions, contributing to an individual's physical and mental health.

Biofeedback

An approach that trains people to boost their well-being by regulating involuntary bodily functions, such as heart rate and blood pressure.