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A Researcher Is Interested in Measuring the Amount of Time

question 67

Multiple Choice

A researcher is interested in measuring the amount of time people must spend in looking at a particular ad before becoming aware of the intended point of the ad. Which one of the following electronic/mechanical tools would be appropriate for use in this investigation?


Definitions:

Triangulation

Using different research methods to answer the same question, in order to be more certain of the answer.

Statistical Significance

A measure that indicates how likely it is that a result obtained from data analysis is not due to chance.

Test-Retest Reliability

A measure of consistency where a test is administered to the same group of individuals at two different points in time, and the scores are correlated to assess the test's reliability over time.

Informant Report

A method of assessment where information about a subject is reported by someone else, often used in psychological evaluations.

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