A Store Manager for Kroger Noticed That Several of His

question 28

Multiple Choice

A store manager for Kroger noticed that several of his regular customers have stopped coming to his store.He also noticed that most of these customers had started shopping at the Walmart Supercenter that had opened about a mile from Kroger a few months ago.The fundamental source of this marketing problem might best be described as

• A)a planned change in the marketing environment.
• B)serendipity.
• C)an uncontrollable change in the marketing environment.
• D)an planned change that occurred at the Kroger store.
• E)None of the above.

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Definitions:

Gaining Investments

The process of securing financial backing or capital from investors to fund business operations, growth, or ventures.

Good Storytelling

The art of conveying events, concepts, or messages in an engaging and compelling manner that captivates the audience.

Brevity

The quality of being concise and exact in use of words in writing or speech.

Practice

The repetitive execution of an activity or skill with the aim to improve proficiency and performance.