The Houston Texans Have Created a New Sub-Group Within Its

question 10

Multiple Choice

The Houston Texans have created a new sub-group within its marketing department.This sub-group's sole responsibility is to constantly acquire information on events occurring outside the Texans' organization in order to identify and interpret potential trends.This new sub-group would most appropriately be engaging in

• A)Public Relation
• B)Internal Trend Assessment
• C)Advertising
• D)Sponsorship
• E)Environmental scanning/analysis

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Definitions:

Excess Reserves

The amount of reserves that a bank holds in excess of the minimum reserve requirements set by central banking authorities.

Required Reserves

The minimum amount of funds that a bank must hold in reserve against deposits, as mandated by a central banking authority.

U.S. Government Securities

Financial instruments issued by the United States Department of the Treasury to finance government spending as an alternative to taxation.

Federal Reserve

The central banking system of the United States, responsible for implementing the country's monetary policy and regulating its financial institutions.