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Scott is a crime victim who is seeing a therapist after he was robbed while walking into his home one evening.Scott's therapist is teaching him to identify and change the way he thinks about the robbery to strengthen his beliefs about safety,trust,and esteem.The therapist is practicing:
Hierarchy of Effects
A model describing the process by which an individual becomes aware of, develops feelings about, and finally takes action (like making a purchase) regarding a new product or service.
Interest
A charge for borrowing money, typically a percentage of the amount owed; or, alternatively, attention or concern towards a particular subject or activity.
Informing
The process of providing knowledge or information to someone, often seen as a crucial step in marketing to educate potential customers about products or services.
Involvement
The degree of personal relevance a consumer perceives in a purchasing decision, which can influence their buying behavior and loyalty.
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