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Affective Choice
A psychological concept where individuals make decisions based on emotions, feelings, or moods rather than purely on objective criteria.
Evaluative Criteria
Standards or benchmarks that consumers use to judge the merits of competing options.
Attitude Choice
The process by which individuals form judgments and preferences based on their feelings and beliefs towards an object or situation.
Mobile Payments
Transactions made for goods or services through a mobile device, such as a smartphone or tablet.
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