Stress

question 2

Multiple Choice

Stress

• A)is always out of your control.
• B)can be positive.
• C)causes psychological disorders but not physical ones.
• D)is hereditary.

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Definitions:

Indirect Approach

Organizing a message by starting with supporting evidence, constructing a case, and then introducing the main point.

AIDA Message

An acronym for Attention, Interest, Desire, and Action, used as a guideline for creating persuasive messages in marketing.

Selling Points

The most appealing aspects of a product or service.

Benefits

Specific benefits that consumers can gain from a product's features being marketed.