Examlex
The property of a test to detect only a certain antibody or antigen and not to react with any others is
Propensity Models
Statistical scores and algorithms used to predict the likelihood of individuals taking certain actions, like making a purchase or clicking on an ad.
Purchase Conversion
The process of converting website visitors or viewers into paying customers.
Engagement
Engagement pertains to the degree of attention, interaction, and interest an individual or audience shows toward a specific activity or content.
Social Media Command Center
A dedicated strategy and technology hub for monitoring social media channels and managing brand interactions in real-time.
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