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Recognizing and identifying mechanisms of moral disengagement are important,because
Symbolic Fitting In
The concept where individuals use brands or products as symbols to align themselves with specific social groups or statuses.
Functional Benefits
The practical or utilitarian advantages that a product or service offers to its users, distinct from emotional or psychological benefits.
Collective Identity
The shared sense of belonging to a group, defined by mutual interests, values, cultural practices, or viewpoints, contributing to the cohesion and solidarity among its members.
Subcultures
Groups within a larger culture that have their own distinct norms, values, and lifestyles.
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