One Way to Increase the Reliability of a Measurement Scale

question 53

Multiple Choice

One way to increase the reliability of a measurement scale is to

• A) calculate a correlation coefficient.
• B) increase the number of items within the measurement scale.
• C) decrease the number of items within the measurement scale.
• D) be sure there is variability between true score and measurement error.

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Definitions:

Consumer

An individual or group who purchases goods and services for personal use.

Expected Utility

A theory in economics that calculates the anticipated utility resulting from different outcomes in risky or uncertain situations.

Utility

(Of a consumer) a measure of the satisfaction derived from consumption of goods and services.

Probability

The measurement of the likelihood of a specific event or outcome occurring.