A Marketing Company Wants to Determine Which Cola Beverage Is

question 50

Multiple Choice

A marketing company wants to determine which cola beverage is most preferred by consumers.A group of participants tastes Cola A and then rates the taste.The group then tastes Cola B and rates the taste for this cola.A second group of participants follows the same procedure.However,they first taste Cola B and then Cola A.This is an example of what type of design?

• A) 2 x 2 independent groups
• B) 2 x 2 repeated measures
• C) 2 x 2 mixed factorial
• D) IV x PV

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Definitions:

Modernization Theory

A theory suggesting that societal development occurs in stages, with traditional societies gradually transforming into modern industrialized states through processes like urbanization and literacy.

Conflict Theory

A theoretical framework that views social life as a competition among groups for power and resources, emphasizing inequality and social conflict.

Technological Progress

Technological progress is the advancement in technology that leads to improved tools, machines, processes, and systems, which contribute to an increase in productivity, efficiency, and overall societal welfare.

Globalization

The process by which businesses, technologies, and cultures begin to operate on a global scale, leading to increased interconnectedness and interdependency among nations.