Examlex
Which of the following goals of science is most important for changing behaviour?
Consumer Surplus
The difference between what consumers are willing to pay for a good or service and what they actually pay, representing the benefit to consumers from participating in the market.
Utility
Utility refers to the total satisfaction received from consuming a good or service.
Diminishing Utility
The principle that as consumption of a good or service increases, the marginal utility derived from each additional unit decreases.
Marginal Utility
The additional satisfaction or benefit obtained from consuming one more unit of a good or service.
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