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Ronan Goes to Several Elementary Schools Where He Tests Students

question 10

Multiple Choice

Ronan goes to several elementary schools where he tests students who are in the first grade, third grade, and sixth grade to examine the effect of age on a reasoning ability task. In his research, Ronan has used a _____ method.


Definitions:

Celebrity Endorser

A famous person who promotes or publicly supports a product, service, or brand.

Sleeper Effect

A phenomenon where a message that was initially discounted or ignored gains persuasiveness over time.

Message Source

The originator of a communication or information that is being conveyed to an audience.

Match-up Hypothesis

The theory suggesting that the effectiveness of an endorsement depends on the compatibility between the endorser and the product or brand being endorsed.

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