What Characteristics Are Most Important in Eliciting Stereotypic Judgments About

question 19

Essay

What characteristics are most important in eliciting stereotypic judgments about women and men? What relationships do these characteristics have to the resistance of stereotypes to change?

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Definitions:

Central Route

A method of persuasion that involves presenting detailed and argumentative information to promote thoughtful and considered message processing.

Petty and Cacioppo

Researchers known for their elaboration likelihood model of persuasion, which explains how attitudes are formed and changed through different routes of information processing.

Emotion

A complex psychological state that involves an experience of thought, physiological changes, and an expressive behavior.

Draw Conclusions

to make a judgment or decision based on the evidence or information gathered.