Firms That Want to Use Two or More Market Testing

question 2

Multiple Choice

Firms that want to use two or more market testing techniques are more likely to begin with a _____ method.

• A)minimarket
• B)pseudo sale
• C)direct marketing
• D)full sale

---

Definitions:

Distribution

The process of making a product or service available for the consumer or business user that needs it.

Customer Servicing

The provision of services to customers before, during, and after a purchase to enhance their satisfaction and loyalty.

Finished Goods

These are products that have completed the manufacturing process and are ready for sale.

Customer Costs

Expenses that a customer incurs as a result of doing business with a company, including purchase price, maintenance, and operational costs.