Which of the Following Is a Method of Market Testing

question 45

Multiple Choice

Which of the following is a method of market testing falling under the category of 'full sale'?

• A)Direct marketing
• B)Minimarketing
• C)Test marketing
• D)Stealth marketing

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Definitions:

External Secondary Data

Information collected from outside sources that was originally gathered for another purpose but is being used for current research or analysis.

Economic Census

A comprehensive survey of an economy's commercial entities, providing detailed information on business activities, employment, and production.

External Secondary

External secondary data refers to information collected by someone other than the user, commonly used in research for additional context or validation.

Nielsen Television Index

A measurement service that provides data and insights regarding television viewing patterns.