A New Brand Name and Distribution Channel(s),coupled with a Higher

question 40

Multiple Choice

A new brand name and distribution channel(s) ,coupled with a higher price indicates the launch of a(n) _____.

• A)defensive addition
• B)offensive improvement
• C)me-too product
• D)innovative new product

---

Definitions:

Validity And Reliability

Terms used to evaluate the quality of research or measurement tools, where validity refers to how well a test measures what it claims to measure and reliability refers to the consistency of the test results over time.

Mixed

Refers to a combination or blend of different elements, characteristics, or types, often resulting in a state of being not clearly defined by a single category.

Minnesota Multiphasic

This refers to the Minnesota Multiphasic Personality Inventory (MMPI), a widely used standardized psychometric test of adult personality and psychopathology.

MMPI-A

The Minnesota Multiphasic Personality Inventory for Adolescents, a psychological assessment tool used to evaluate a variety of mental disorders and issues in teenagers.