Which of the Following Promotional Launch Tactics Is Most Likely

question 15

Multiple Choice

Which of the following promotional launch tactics is most likely to be used by a firm if product advantages must be learned through usage and experience?

• A)Advertising
• B)Sampling
• C)Coupons
• D)Publicity

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Definitions:

Ticket Scalpers

Individuals who purchase tickets to events at face value and then sell them at a higher price, typically without authorization, aiming to profit from the high demand.

Consumers

Individuals or entities that purchase goods or services for personal use rather than for manufacturing or resale.

Substitute

A good or service that can be used in place of another, offering consumers a choice when making purchase decisions.

Input

Resources used in the production process of goods or services, including labor, materials, and capital.