Markets Segmented According to Variables Such as Values,activities,and Lifestyles Can

question 50

Multiple Choice

Markets segmented according to variables such as values,activities,and lifestyles can be best described as using _____ segmentation.

• A)end-use
• B)geographic and demographic
• C)behavioral and psychographic
• D)benefit

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Definitions:

Record Date

Record date is the specific date set by a company on which one must be on the company's books as a shareholder to receive a declared dividend or participate in corporate actions.

Quarterly Dividends

Dividends that are declared and paid by a company four times a year, usually at a fixed rate per share.

Board of Directors

A group of individuals elected by shareholders to oversee the management and make major decisions for a corporation.

Legal Dividend

A dividend that a company is legally allowed to distribute as determined by its net income or retained earnings.