Brand Names Are Important Assets That Provide Value to Both

question 34

Multiple Choice

Brand names are important assets that provide value to both the firm and its customers,as they communicate quality,build positive brand images,and encourage customer loyalty.This value is known as _____.

• A)service mark
• B)brand mark
• C)brand equity
• D)trade asset

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Definitions:

Electronic Storage Device

A device used to store electronic data, such as a hard drive, solid-state drive, or USB flash drive.

Priming

The process by which exposure to a stimulus influences a response to a subsequent stimulus, without conscious guidance or intention.

Specific Associations

Connections or correlations between specific stimuli and responses, often studied in the context of learning and behavior.

Conscious Effort

The deliberate use of mental or physical energy to achieve a specific outcome.