A Package Design Strategy That Uses Key Designs or Some

question 32

Multiple Choice

A package design strategy that uses key designs or some other packaging elements to integrate the packaging of several individual items is best known as _____ packaging.

• A)uniform
• B)family
• C)trade
• D)global

---

Definitions:

Heuristic

A rule of thumb that suggests a course of action or guides problem solving but does not guarantee an optimal solution.

Cognitive Schema

A mental framework that helps organize and interpret information, based on past experiences and knowledge.

Cognitive Heuristic

Simple, efficient rules which people often use to form judgments and make decisions; they are mental shortcuts that reduce the cognitive load of making a decision.

Proposition

A statement or assertion that expresses a judgment or opinion.