The Process by Which a Customer's Need Is Developed into a Product

question 24

Multiple Choice

The process by which a customer's need is developed into a product design is called product _____.

• A)differentiation
• B)architecture
• C)prototyping
• D)packaging

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Definitions:

Foot-In-The-Door Phenomenon

A psychological tactic of persuading someone to agree to a small request as a means of increasing the likelihood of agreeing to a larger request later.

Life Insurance

Life insurance is a contract between an insurer and a policyholder, where the insurer agrees to pay a designated beneficiary a sum of money upon the death of the policyholder.

Attitude

A psychological construct consisting of feelings, beliefs, and behavior tendencies directed towards people, objects, or ideas.

Fundamental Attribution Error

The tendency to overestimate the influence of personal traits and underestimate the role of situations when explaining other people's behavior.