The Customer Purchases a Combination of All of the Following

question 49

Multiple Choice

The customer purchases a combination of all of the following EXCEPT:

• A)one or more core benefits.
• B)a formal product presentation.
• C)augmentations.
• D)presale protocols.

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Definitions:

Physical Arousal

The physiological state of being alert and reactive to stimuli, involving the activation of the central nervous system, the autonomic nervous system, and various endocrine processes.

Stress Hormones

Chemicals released by the body in response to stress, such as cortisol and adrenaline, which prepare the body to deal with threats or pressure.

Two-Factor Theory

Two-Factor Theory, in the context of emotion, suggests that emotions are based on physiological arousal and cognitive labels; we interpret our physical responses and decide on the emotion we're feeling.

Epinephrine

Serving as both a hormone and a neurotransmitter, adrenaline is vital for the body's fight-or-flight reaction to threats or stress.