A Firm May Approve Too Many New Product Projects If

question 27

Multiple Choice

A firm may approve too many new product projects if:

• A)simple financial hurdles are not the only criterion.
• B)resource constraints are included in NPV calculations.
• C)management does not overemphasize small,quick-hit projects.
• D)low-quality work reduces the quality of information used for decision making.

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Definitions:

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