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Full screening is most accurately done by using net present value analysis,which can give absolutely accurate financial estimates even in the earliest stages of the new product development process.
Mutual Gain
A situation or outcome in which all parties involved benefit or profit from the arrangement or transaction.
Potential Exchange
The possibility of trading goods, services, or other items of value between parties.
Trade
The exchange of goods, services, or both between two or more parties.
Negotiate
The process of discussing something with someone in order to reach a mutually agreed conclusion.
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