Comport Corp

question 46

Multiple Choice

Comport Corp.automatically dismisses any concept that does not seem to have the potential to be first or second in its market.The firm is using market share as a ____.

• A)surrogate factor
• B)culling factor
• C)Level One factor
• D)conjoint factor

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Definitions:

Trading Securities

Financial instruments that are purchased by a company not for long-term investment but rather with the intention to trade in the short term for profit.

Unrealized Holding

Gains or losses on investments that a company has not sold yet and hence are not recorded in the financial statements.

Fair Value

The price that would be received for selling an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date.

Debt Securities

Financial instruments representing a loan made by an investor to a borrower, typically featuring fixed terms, including interest payments and future repayment of principal.