Benefit Segmentation May Be Used to Identify Unsatisfied Market Segments

question 43

True/False

Benefit segmentation may be used to identify unsatisfied market segments and concentrate the firm's efforts on developing concepts ideally suited to the needs of those segments.

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Definitions:

Cash Dividend

A cash disbursement from a corporation to its shareholders, derived from its earnings.

Par Value

The face value of a bond or stock as stated on the certificate, which is the minimum amount the security can be sold for upon initial offering.

Stated Value

The amount per share assigned by the board of directors to no-par value stock.

Per Share Value

The financial value of a single share of a company's stock, representing a fraction of the corporation's assets and earnings per share.