Once the Concept Passes the First Hurdle,concept Testing Will Focus

question 53

Multiple Choice

Once the concept passes the first hurdle,concept testing will focus next on:

• A)estimating the product's sales / trial rate.
• B)calculating production costs.
• C)approximating materials costs.
• D)prototyping the product.

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Definitions:

Operating Expenses

Costs associated with the day-to-day operations of a business, excluding costs related to production.

Law of Diminishing Returns

An economic principle stating that as investment in a particular area increases, the rate of profit from that investment, after a certain point, cannot continue to increase if other variables remain at a constant.

Marginal Product

The additional output that is produced by employing one more unit of a particular input, keeping all other inputs constant.

Variable Resource

An input in production that can be adjusted in the short term to change the level of output.